Privacy policy
PRIVACY POLICY
Last updated: July 16, 2026
This Privacy Policy describes how Hangzhou Yusiji Household Products Co., Ltd., operating under the brand name YUSIKI (“YUSIKI,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when you visit, use, or make a purchase through our website, communicate with us, or otherwise interact with our products and services (collectively, the “Services”).
Our online store is hosted by Shopify, which enables us to provide the Services to you.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will apply.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify or be linked to an individual.
Depending on how you interact with the Services, where you live, and what features you use, we may collect or process the following categories of personal information:
Contact Information
This may include your name, billing address, shipping address, telephone number, and email address.
Payment and Financial Information
This may include your selected payment method, billing details, payment confirmation, transaction information, and other payment-related details.
Payment card information is generally processed directly by Shopify and our authorized payment service providers. We do not typically receive or store complete payment card numbers.
Account Information
Where customer accounts are available, this may include your username, password, account preferences, saved addresses, and account settings.
Order and Transaction Information
This may include products you view, place in your cart, purchase, return, cancel, or otherwise interact with, as well as your order history and transaction records.
Communications
This includes information you provide when you contact us, submit a customer service request, request a return, respond to a survey, or otherwise communicate with us.
Device and Technical Information
This may include information about your device, browser, operating system, network connection, IP address, device identifiers, and other technical information.
Usage Information
This may include information about how and when you access, browse, and interact with the Services, including pages viewed, links selected, browsing activity, and shopping activity.
Marketing Information
Where permitted by law, this may include your marketing preferences, advertising interactions, and information used to understand whether marketing communications are relevant or effective.
SOURCES OF PERSONAL INFORMATION
We may collect personal information from the following sources:
• directly from you when you place an order, create an account, contact us, subscribe to communications, request a return, or otherwise provide information to us;
• automatically through the Services, including through cookies, pixels, log files, and similar technologies;
• from Shopify and other service providers that support our website, payment processing, fraud prevention, customer service, analytics, fulfillment, and shipping;
• from advertising, marketing, analytics, and business partners where permitted by applicable law;
• from publicly available sources or other third parties where legally permitted.
HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
Providing and Improving the Services
We use personal information to operate our website, process orders and payments, arrange shipping, provide customer service, manage customer accounts, process returns and refunds, remember preferences, and improve the Services.
Order Fulfillment
We use personal information to confirm purchases, process payments, prepare and ship orders, provide delivery updates, manage customs documentation, and respond to order-related inquiries.
Customer Support
We use personal information to answer questions, investigate issues, respond to complaints, process returns, and maintain our relationship with customers.
Personalization
We may use information about your interactions with the Services to personalize your shopping experience, remember preferences, and recommend products or content that may be relevant to you.
Marketing and Advertising
Where permitted by law, we may use personal information to send promotional communications, provide information about products or offers, measure marketing performance, and display advertising.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication.
Security and Fraud Prevention
We use personal information to authenticate accounts, secure transactions, detect and prevent fraud, investigate suspicious or unlawful activity, protect our customers and business, and maintain the security of the Services.
Legal and Regulatory Purposes
We may use personal information to comply with applicable laws, tax and accounting obligations, customs requirements, court orders, government requests, and other valid legal processes.
We may also use personal information to establish, exercise, or defend legal claims and to enforce our agreements, terms, and policies.
LEGAL BASES FOR PROCESSING
If you are located in the European Economic Area or the United Kingdom, we process personal information under one or more of the following legal bases:
Performance of a Contract
We process information where necessary to process your order, receive payment, deliver products, manage returns, and provide the Services you have requested.
Legal Obligations
We process information where necessary to comply with legal, tax, accounting, consumer protection, customs, fraud prevention, or regulatory obligations.
Legitimate Interests
We may process information where necessary for our legitimate business interests, including improving the Services, preventing fraud, protecting our systems, providing customer support, and managing our business, provided that those interests are not overridden by your rights and interests.
Consent
Where required by law, we rely on your consent for certain marketing communications, cookies, advertising technologies, or other processing activities.
You may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.
These third parties may include:
Shopify
Our online store is hosted by Shopify. Shopify processes personal information to provide and improve the ecommerce platform, checkout, account, security, analytics, and related services.
Payment Service Providers
We may disclose payment and transaction information to payment processors, banks, card networks, fraud prevention providers, and other parties involved in processing payments.
Fulfillment and Shipping Providers
We may disclose information to warehouses, manufacturers, logistics providers, couriers, customs agents, and delivery partners to fulfill and deliver orders.
Technology and Service Providers
We may disclose information to vendors that provide hosting, cloud storage, analytics, communications, customer support, security, fraud prevention, accounting, and other operational services.
Marketing and Advertising Partners
Where permitted by law, we may disclose limited information to marketing, analytics, and advertising partners to measure advertising performance and provide relevant communications or advertisements.
These partners process information in accordance with their own privacy notices and applicable law.
Professional Advisers
We may disclose information to lawyers, accountants, auditors, insurers, consultants, and other professional advisers where reasonably necessary.
Legal and Regulatory Authorities
We may disclose information where required to comply with applicable law, legal process, court orders, regulatory requirements, government requests, or law enforcement requests.
Business Transactions
Personal information may be disclosed in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, insolvency, or other business transaction.
With Your Direction or Consent
We may disclose information when you direct us to do so, request a service involving a third party, or otherwise provide consent.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify.
Shopify collects and processes information about your access to and use of the Services in order to provide, secure, operate, and improve its services.
Information submitted through our store may be transmitted to Shopify and other service providers located in countries outside your country of residence.
Certain Shopify features may use information from your interactions with our store, Shopify, and other merchants to provide security, analytics, personalization, or advertising-related services.
Where Shopify independently determines the purposes and means of processing, Shopify may act as a separate data controller and will be responsible for responding to requests relating to that processing.
You can learn more about Shopify’s privacy practices at:
https://privacy.shopify.com/en
You may also submit certain privacy requests to Shopify through the Shopify Privacy Portal:
https://privacy.shopify.com/en
COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, log files, local storage, and similar technologies to operate the Services, remember preferences, understand website activity, improve performance, prevent fraud, and support advertising or analytics.
Some cookies are necessary for the website and checkout to function. Other cookies may be used only with your consent where required by applicable law.
You may manage cookies through the cookie settings displayed on the website, where available, or through your browser settings.
Disabling certain cookies may affect the functionality or availability of parts of the Services.
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites, applications, or platforms operated by third parties.
We do not control and are not responsible for the privacy, security, accuracy, or practices of third-party websites or services.
Before providing personal information to a third party, you should review that party’s privacy policy and terms.
The inclusion of a third-party link does not necessarily indicate that we endorse or are affiliated with that third party.
CHILDREN’S INFORMATION
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at support@yusiki.com so that we can review and, where appropriate, delete the information.
We do not knowingly sell or share, as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.
SECURITY OF PERSONAL INFORMATION
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security.
Please do not send sensitive or confidential information through unsecured communication channels.
RETENTION OF PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on factors including:
• whether we need the information to provide the Services or maintain an account;
• whether the information is required to complete orders, returns, refunds, or customer service requests;
• legal, tax, accounting, customs, and regulatory obligations;
• fraud prevention and security requirements;
• dispute resolution and enforcement of agreements;
• applicable limitation periods.
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable law.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the following rights:
Right to Access or Know
You may have the right to request information about the personal information we hold about you and how it is processed.
Right to Correction
You may have the right to request correction of inaccurate or incomplete personal information.
Right to Deletion
You may have the right to request deletion of personal information, subject to legal exceptions.
Right to Data Portability
You may have the right to receive certain personal information in a structured, commonly used, and machine-readable format.
Right to Restrict Processing
You may have the right to request that we restrict certain processing activities.
Right to Object
You may have the right to object to processing based on legitimate interests or to object to direct marketing.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw that consent at any time.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of certain disclosures considered to be the “sale” or “sharing” of personal information or the use of personal information for targeted advertising.
You may submit such a request by contacting support@yusiki.com or by using any privacy choices link made available on the website.
Right to Appeal
Where applicable, you may have the right to appeal our decision regarding a privacy request.
Right to Complain
You may have the right to lodge a complaint with a data protection or privacy authority in your jurisdiction.
These rights are not absolute and may be subject to limitations or exceptions under applicable law.
EXERCISING YOUR RIGHTS
To exercise a privacy right, contact us at:
support@yusiki.com
Please clearly describe your request and provide sufficient information for us to identify the relevant records.
We may need to verify your identity before completing a request. We will use information provided for verification only for the purpose of processing the request.
Where permitted by law, you may authorize an agent to submit a request on your behalf. We may require evidence that the agent has authority to act for you and may also ask you to verify your identity directly.
We will respond within the time required by applicable law.
We will not unlawfully discriminate against you for exercising your privacy rights.
MARKETING COMMUNICATIONS
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email.
Even after unsubscribing from promotional communications, we may continue to send non-promotional messages relating to orders, payments, shipping, returns, account security, policy updates, or customer service.
GLOBAL PRIVACY CONTROL AND DO NOT TRACK
Where required by applicable law and technically supported, we may recognize Global Privacy Control signals as requests to opt out of certain sale, sharing, or targeted advertising activities for the applicable browser or device.
More information about Global Privacy Control is available at:
https://globalprivacycontrol.org/
Other than legally recognized privacy preference signals, we may not respond to general “Do Not Track” signals because there is no uniform industry standard for interpreting them.
INTERNATIONAL TRANSFERS
We operate from China and use service providers that may be located in other countries.
As a result, personal information may be transferred to, stored in, or processed in countries outside your country of residence.
Where personal information is transferred outside the European Economic Area or the United Kingdom, we will use recognized safeguards where required by law, such as the European Commission’s Standard Contractual Clauses, the United Kingdom International Data Transfer Addendum, or another legally recognized transfer mechanism.
Personal information may also be transferred to a country that has been formally recognized as providing an adequate level of data protection.
COMPLAINTS
If you have a complaint about how we collect or process personal information, please contact us at support@yusiki.com.
We will review and respond to your complaint in accordance with applicable law.
Depending on where you live, you may also have the right to complain to your local data protection, privacy, or consumer protection authority.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, legal obligations, or regulatory requirements.
When we update this Privacy Policy, we will publish the revised version on the website and update the “Last updated” date.
Where required by law, we will provide additional notice of material changes.
CONTACT
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us at:
Hangzhou Yusiji Household Products Co., Ltd.
Operating under the brand name YUSIKI
Email:
support@yusiki.com
Phone:
+86 150 6810 1986
Registered Address:
Building 1, Room 17309
No. 16 Pingle Street
Changhe Subdistrict, Binjiang District
Hangzhou, Zhejiang 310000
China
For the purposes of applicable data protection laws, Hangzhou Yusiji Household Products Co., Ltd. is the data controller responsible for the processing described in this Privacy Policy.